We’re looking for a dynamic, creative, and forward-thinking Associate Program Manager, Social Media to join our team at Sun Day Red. This role is instrumental in shaping our digital identity - crafting compelling stories, amplifying our brand voice, and authentically engaging with our global audience and influencer partners. The ideal candidate brings a strategic mindset, creative instincts, and a sharp understanding of social media platforms, trends, and best practices. You’re an idea generator and a maker - excited to experiment, iterate, and bring fresh concepts to life. As a self-starter, you thrive in a fast-paced environment while maintaining a meticulous attention to detail and organization to deliver a best-in-class brand presence across every channel. Essential Functions and Key Responsibilities: Social Content Strategy & Execution: develop and manage the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives. Content Creation & Publishing: collaborate with members of the brand marketing team to curate, edit, and publish compelling organic content, develop high-quality creative assets, craft platform appropriate copy, and publish engaging social posts across all major channels. Social Media Planning: collaborate on monthly social media plans that support go-to-market (GTM), eCommerce, and brand-bu